At HQE Systems, we believe in keeping things simple and working smarter and not harder, especially when it comes to your events. It can be hard to keep clear, level-headedness about hitting your goals when you’re in the middle of event planning. Here is our framework for running Smarter Events:
Save yourself hours of manual work and headaches by storing your event dates, venue information, pricing and contact information in one central place.
HQE SMART will automatically update any changes you make in your online campaigns and on your website through our proprietary SMART Event Software, so campaigns are error-proof.
We build the core of the software around your brand so that it looks, smells and functions the way you want.
Make event registration easy with pre-built event management campaigns for recurring, free and paid events.
Any event organizer knows how hard it is to get bums on seats. So stop annoying people who’s already registered with more Register-Now emails and rather entice them to bring along a friend.
Increase attendance and look more professional with HQE SMART tagging system and highly targeted and personalized, well-timed pre-event emails with specific messages tailored to the interests of each group e.g. registered, not-yet-registered, VIPs and affiliate members.
Automatically create printable tickets unique to each attendee and use text messages for last minute offers, venue changes and reminders.
For registered attendees, get the event straight-away into their calendars with a Google Venue Map and Add-to-Calendar button on your Thank-you page. Then continue to build curiosity and excitement leading up to the event by sending out interesting information, videos and relevant information like transportation options and event agendas via a pre-planned email sequence.
For people who opened emails but haven’t registered yet, show them what they’ll miss with highlights and testimonials from past events, and entice them to register with special offers.
The difference between good and great events is attention to detail and execution of marketing, the automation of repetitive admin tasks and good management of the actual event on the day.
It’s critical to allow attendees to register and pay securely for events online. HQE SMART allows for different pricing structures like early bird discounts, group rates and the use of promotion codes. A smooth payment and refund process is essential for a successful event.
HQE SMART’s online registration system can pre-populate attendee data into registration forms and allows for multiple guest registrations and bookings per person which dramatically increases response rates and event attendance.
Printable tickets, unique to each attendee, and the unique HQE SMART’s Ticket Scanner App make check-in a breeze on the day of the event. The App which can also be used on tablets is designed to make it quick and easy to scan attendee tickets at the door.
Customization in every facet of event planning is a proven secret to attendee satisfaction and overall success and event software systems that automate tedious functions make this happen.
Scanning tickets will ensure the person is immediately tagged correctly in Infusionsoft and helps you distinguish between attendees and people who couldn’t attend.
This knowledge will help you to create customized follow-up campaigns to increase sales for both groups by repeating event offers, extending offer expiry dates or offering non-attendees an alternative offer.
Tagging and tracking will further assist you in creating relevant customized post-event surveys through third party services like Survey Monkey.
Post-event surveys will help you discover what attendees liked best about the event, where improvements can be made and why some people couldn’t attend the event e.g. scheduling conflicts or location issues.
Let us know how we can be your next SMART Event software solutions partner.
HQE Systems Inc: A certified Service Disabled Veteran Owned Small Business (SDVOSB) that is bettering the quality of life for small business owners and their customers through developing innovative software and online marketing solutions. Located in Temecula California and operated by Veterans and capable software developers!
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