If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.
Smartphone usage has been on a tear as of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. Americans now spend more time looking at their mobile phones than they do watching television.
This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
A few young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small-business owners’ price range. HQE Systems (HQE SMART), a rapidly growing young company out of Temecula California, for instance, provides small business owners with a service that lets them build a complete mobile app, with a wide range of features – from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations – for both iOS and Android in about an hour. Moreover, their simple customer revenue focused system allows owners to develop relevant apps, host them, and collect usage data in a straightforward manner.
Of course, small-business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug.
With companies like HQE Systems on the market, small businesses can now build and test mobile apps easily and cheaply. Even the smallest companies can now take advantage of the benefits that a mobile app can provide in attracting customers, speeding sales, and building a brand.
HQE Systems Inc: A certified Service Disabled Veteran Owned Small Business (SDVOSB) that is bettering the quality of life for small business owners and their customers through developing innovative software and online marketing solutions. Located in Temecula California and operated by Veterans and capable software developers!
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