Potential customers who take the time to visit your site have already engaged in the most difficult aspect of lead generation. By demonstrating an interest in what you have to offer, they make it possible for you to narrow your focus so the majority of your efforts are directed towards leads that are more likely to convert.
That said, across the internet approximately 60–90% of landing page visitors bounce (leave the site without visiting any other pages), and of those who leave, roughly 98% will never return. Despite this, 68% of B2B businesses use landing pages to generate new sales leads.
To ensure that these pages are treating your best potential leads correctly, make sure that the pages follow the same advice given in regard to content marketing: Landing pages should be useful, specific, and aesthetically pleasing.
Above all, try to keep the pages simple. An overly complex page that takes too long to load and even longer to understand won’t even register a second glance from most visitors.
HQE Systems Inc: A certified Service Disabled Veteran Owned Small Business (SDVOSB) that is bettering the quality of life for small business owners and their customers through developing innovative software and online marketing solutions. Located in Temecula California and operated by Veterans!
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